After a merger of three real estate investment firms created EPIC Investment Services, the company wanted to bring its active and attentive approach to light.
To highlight the enhanced scale and capabilities of the newly formed company, EPIC Investment Services needed a brand identity that expressed alertness, responsiveness, and adaptability. The logo’s searchlight visual combined with the “Always On” brand promise evokes a keen watchfulness over shifting market conditions and evolving market trends. The expanding beam of the searchlight conveys awareness, and suggests EPIC’s ability to guide and direct investors. Additionally, the bold type is authoritative and commanding, reinforcing that EPIC stands out and shines in a competitive marketplace.