As a responsible Crown corporation, OLG always thinks about its stakeholders – all 14 million of them.
When asked to help build OLG’s 2016 CSR Report, The Works saw a unique integrated branding opportunity. By leveraging OLG’s popular marketing campaigns, the report could at once strengthen an already iconic brand and also reaffirm the Crown corporation’s ethical commitment to the people of Ontario. “All for Here” is an exploration of OLG’s core values in action, with each of the report’s sections showcasing vibrant illustrations, regional case studies and people-driven photography – all of it supplementing The Works’ best-practice sustainability research. Taken together, these elements reinforce OLG’s identity as a force for good throughout Ontario.