Brand Modernization

After 20 years of helping clients achieve success, it was time for Symcor to focus on its own image.

After leading Canada’s financial processing industry for 20 years, Symcor needed to update its look. More a refresh than a rebrand, Symcor’s new visual identity – designed by The Works – had to speak to the company’s growing diversity and expanding selection of products, services and solutions. Colourful icons meant to emphasize the relationships between the subject and a Symcor service augment dynamic black and white photography. It’s an elegant yet innovative approach for a company that prides itself on helping others achieve success.