2014 Survey Communications Campaign

To be a top brand, Samsung needs to top another list: best workplaces.

Surveys were “desk dropped” along with new headphones

Samsung has a clear vision: be a top-five brand and a top-10 employer by 2020. To reach that goal, the company focuses on creativity, partnerships and, above all, great people. To retain talent, Samsung conducts regular company-wide surveys to gauge job satisfaction and to direct funding for HR initiatives. But without decisive data and a high response rate, regional offices won’t see head office react. The Works developed the “We’re Listening” campaign to ensure participation among Samsung’s Canadian employees. New materials highlighted how previous surveys had led to positive change, and outlined why Samsung wants its staff to speak openly and honestly.