Provision Coalition


“Sustainable food processing” is not an oxymoron – but it sure is dull as an association name. The Ontario Food Industry Environmental Coalition needed to liven things up with a new identity.

The Ontario Food Industry Environmental Coalition realized it could better fulfill its mandate with a new name, new brand, new communications strategy and enhanced online presence. In collaboration with The Works, the organization’s partners shared ideas and unvarnished, honest feedback – not always an easy process, but in this case a very fruitful one. The rebranded Provision Coalition launched with a succinct vision: to become the leading voice on sustainability for the food and beverage manufacturing industry.

  • Rebranding
  • 2013 Portal
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