“Sustainable food processing” is not an oxymoron – but it sure is dull as an association name. The Ontario Food Industry Environmental Coalition needed to liven things up with a new identity.
A member-driven Canadian non-profit
The Ontario Food Industry Environmental Coalition realized it could better fulfill its mandate with a new name, new brand, new communications strategy and enhanced online presence. In collaboration with The Works, the organization’s partners shared ideas and unvarnished, honest feedback – not always an easy process, but in this case a very fruitful one. The rebranded Provision Coalition launched with a succinct vision: to become the leading voice on sustainability for the food and beverage manufacturing industry.