Canadian Civil Liberties Association

Bail Animation Website

To get past public apathy and expose flaws in Canada’s bail system, the CCLA turned to charming, interactive storytelling.

In order to best protect the rights and freedoms of some, the CCLA needs to grab the attention of all. “Set Up to Fail” is a highly visual, interactive microsite that employs dynamic illustration, animation and text to educate Canadians about the current bail system’s failings. As visitors scroll through the site, visuals merge with metrics to tell a powerful story about a complex, costly problem – and how to fix it.