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Brookfield Annuity

Brand Development

A personal approach to annuities – who would have thought?

As a brand new company with a unique focus, Brookfield Annuity wanted to stand apart from the competition. Its mandate was novel: make annuities approachable by emphasizing relationships with clients and peers. Inspired by this, The Works proposed an elegant design suite driven by bright colours and active, people-centric photography – all while respecting the existing iconography of parent company Brookfield Asset Management. The result is personal. And that’s the point.