There’s no better mission statement than “do the right thing”.
Maple Leaf expects to invest $10 million in Feed Opportunity over five years.
With the goal of cutting Canadian food insecurity in half by 2030, Maple Leaf Foods looked to spread its story of change across the country. Centred on the Feed Opportunity website, The Works helped develop an arsenal of educational and inspirational communications including posters, banners and social media content. Designed to engage both the public and stakeholders, the campaign’s aesthetic and language leverage a polished, journalistic approach that serves as a foundation for a growing initiative.