A renewed commitment to transparency and increased disclosure breathed new life into the Sherritt brand.
Hybrids built with nickel: 50% GHG reduction
In a perfect world, rebranding starts from the theoretical and moves to the tactical – with an unlimited budget for everything along the way. But in this world, that’s rarely the case. Sherritt International needed to update its brand to reflect a more open, transparent company. The refresh took place over time, on a constrained budget. Existing communications vehicles were transformed, one by one, before everything was unified under the tagline “The Name in Nickel”. This unusual approach resulted in a suite of stakeholder communications that reflect the new Sherritt.