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Sherritt

Brand Refresh

A renewed commitment to transparency and increased disclosure breathed new life into the Sherritt brand.

In a perfect world, rebranding starts from the theoretical and moves to the tactical – with an unlimited budget for everything along the way. But in this world, that’s rarely the case. Sherritt International needed to update its brand to reflect a more open, transparent company. The refresh took place over time, on a constrained budget. Existing communications vehicles were transformed, one by one, before everything was unified under the tagline “The Name in Nickel”. This unusual approach resulted in a suite of stakeholder communications that reflect the new Sherritt.

  • 2013 CSR Web
  • 2013 Annual Report
  • 2012 Annual Report
  • 2011 Annual Report
  • 2010 Annual Report
More Sherritt
2013
CSR
Web
2013
Annual
Report
2012
Annual
Report
2011
Annual
Report
2010
Annual
Report