Canadian Tire Jumpstart Charities are all about helping kids play sports. Jumpstart’s 2014 AR sticks to that playful spirit.
The AR features Connor McDavid & Kyle Lowry
Jumpstart celebrated a year of many wins in 2014, helping more than 195,000 kids participate in organized sports and inspiring countless others with its high-profile Athlete Ambassadors program. The 30-page report emphasizes the role that community athletics play in shaping the future of Canada and our young people. Like Jumpstart does on the field or in the arena, the AR prioritizes kids with many full-page photographs that put readers in the middle of the action – on hockey rinks and soccer pitches – while graphic call-outs put the charities’ nationwide activities into context.