Vancouver City Savings Credit Union
Crafting a reporting suite that showcases an evolving brand and meaningful purpose
The Goal
For nearly a decade, our objective has been to help Vancity lay the foundation for growth and innovation by clearly communicating how its efforts meet the evolving needs of members and local communities, giving light to and transparently addressing key challenges, and expressing it all through a modern, engaging, inclusive, and member-centric visual identity.
- Creative strategy
- Digital marketing
- Reporting
- Strategy and consulting
- Visual design
How We Helped
At the heart of our work is making Vancity’s values visible – positioning it as a purpose-led co-operative committed to serving its members by addressing critical issues, including Indigenous reconciliation, inclusion, equity, and diversity, and climate resilience. Distinctive photography drives a strong visual narrative, while short, member-centric snapshot stories within the report invite readers to explore deeper video content on the corporate website, creating a layered, compelling storytelling experience.
A unified, brand-driven approach that brings Vancity’s purpose, vision and member focus to every communication.
