USANA Health Sciences
Evolving a holistic brand story and strategy for The Healthiest Family on Earth
The Goal
When USANA first came to us, the goal was clear: to communicate that sustainability isn’t a standalone initiative, but a core part of who the company is and fundamental to its vision of creating “The Healthiest Family on Earth.” Our objective was to assess what was truly material to the business and articulate this through a clear, credible and cohesive narrative, embedding sustainability and long-term value creation across USANA’s brand, communications and reporting.
- Creative strategy
- Digital marketing
- Reporting
- Strategy and consulting
How We Helped
To achieve USANA’s goals, we embedded ourselves as a seamless extension of its team and communications strategy. Taking an audience-first approach, we ensured authenticity by conducting USANA’s first (and second) materiality assessment, considering the needs of diverse stakeholders and establishing a strategic sustainability roadmap to strengthen the quality of disclosures across multiple channels. The result was a cohesive suite of deliverables, including a comprehensive sustainability report, a streamlined summary report and supporting video, web and social content.
Bringing USANA’s brand and strategy to life across multiple vehicles that together tell a cohesive story of sustainability commitment and performance.