Hudbay Minerals
Telling a remarkable story of expansion and evolution

Overhead view of the Hudbay logo superimposed on top of dark soil with tire tracks.

The Goal

Hudbay Minerals, the operator of a single copper mine in northern Manitoba at the time, came to us looking for a partner to help define who Hudbay is, what it stands for, and how to communicate its financial and sustainability story. Over 15 years later, the company has transformed into a copper-focused critical minerals mining company with three long-life operations and is advancing the development of Copper World in Arizona (one of the highest-grade open-pit copper projects in the Americas). We’re proud to still be along for the ride.

  • Creative strategy
  • Digital marketing
  • Reporting
  • Strategy and consulting
  • Visual design
Technical diagram of safe area required around Hudbay logo.
White text on a red background with the words “Built to Grow”.
Photo of two Hudbay workers in protective gear in conversation.
Brand guideline graphic showing Hudbay’s primary and secondary colour palettes.
As Hudbay’s long-time design and communications partner, we have worked with the company to define its brand, corporate look, and voice and messaging.

How We Helped

Building on a precedent of highly effective creative, we continue to evolve the company’s brand expression each year. From a distinctive wordmark inspired by its 100-year-old name to ongoing consulting, writing and design for its corporate website and integrated annual report, every element reinforces a look and tone that is confident, credible and unmistakably Hudbay – a perfect fit for a recognized leader in the mining sector.

An in-depth understanding of Hudbay has enabled us to create websites that tell the company’s most important stories and connect with its most important audiences.

Driven by deep understanding and guided by Hudbay’s purpose and strategy, our work together shows what true partnership can achieve.

Cover of Hudbay’s 2020 Annual Sustainability Report.
Cover of Hudbay’s 2021 Annual Sustainability Report.
Cover of Hudbay’s 2022 Annual Sustainability Report.
Works Design has written and designed Hudbay’s annual report since 2012. Between 2020 and 2022, we helped develop a trilogy that showed the year-over-year impact of the company’s strategy.
Cover of Hudbay’s 2024 Annual Report.
CEO Message page from Hudbay’s 2024 Annual Report.
Page 33 of Hudbay’s 2024 Annual Report.
Page 35 of Hudbay’s 2024 Annual Report.
Page 41 of Hudbay’s 2024 Annual Report.
Hudbay’s 2024 annual report integrated financial, operational and sustainability performance and introduced a photographic approach that conveyed the company’s growing scale and impact.
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