GWL Realty Advisors
Capturing the energy and momentum of a commercial real estate leader

The Goal

As one of North America’s premier real estate managers and developers, GWL Realty Advisors understands that a strong brand is built over time. For more than a decade, we’ve worked together to ensure GWLRA’s visual identity, messaging and disclosures remain clear, compelling and aligned with the quality and scale of its outstanding portfolio.

  • Creative strategy
  • Digital marketing
  • Reporting
  • Social media
  • Strategy and consulting
  • Visual design
Horizontal version of a graphic from the GWL Realty Advisors’ 2024 Annual Review cover.

How We Helped

For the most recent evolution of the brand, it was important to preserve core elements of its identity, such as GWLRA’s signature green, while introducing a fresh expression that reflects the dynamism of the team, an active strategy and key strengths including collaboration and mobility. A vibrant primary and secondary colour palette was developed to complement and accentuate the core colour system alongside a bold graphic device, the Flexible Circles, designed to capture the brand’s values of partnership and energy.

Aerial image of downtown Toronto with Lake Ontario in the background.
Example of typographic treatment of GWL Realty Advisors’ purpose statement on brand image of a birds-eye view of a park. The text says: “We believe in generating value by creating vibrant, sustainable communities that engage, excite and inspire.
The brand incorporates flexible, dynamic design devices that embody GWLRA’s talent for collaboration and ability to adapt to meet tenant and investor needs, while an expanded, more vibrant colour palette expresses the company’s imagination and energy for the future.

A revitalized brand captures the depth of the organization’s capabilities, the breadth of its portfolio and the value it creates for all stakeholders.

A man walks by three GWL Realty Advisors event posters.
As part of the refreshed brand, Works Design developed a variety of tenant poster templates to ensure consistency while also providing a wide range of visual appeal within a structured brand system.
Three cell phones showing different views of the GWL Realty Advisors YouTube channel.
We created an engaging sub-brand for Building Blocks, GWLRA’s investor-focused podcast, that included art direction and design for the YouTube page, playlist and episode thumbnails, and video bumpers.
Collage of cover and inside pages of the GWL Realty Advisors’ 2024 Annual Review.
In our long partnership with GWLRA, we updated the company’s identity and created a templated system for its corporate reporting that has allowed for distinctive visual approaches while supporting brand discipline.
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