Maple Leaf Foods was hungry for a website redesign as fresh as what they put on the table.
One of Canada’s historic food companies, Maple Leaf Foods has a forward-looking vision to be the world’s most sustainable protein company. Maple Leaf Foods wanted a new online experience to express this in a user-friendly, intuitive way. To create distinction between corporate communications and consumer branding, the creative team expanded the brand palette to include fresh, vibrant greens and human-centred photography. The home page showcases inviting case studies and stories complemented by dynamic photography in desktop, tablet and mobile views. An organized, informative Investors section leverages a best-practice modular structure that brings the latest versions of key documents to the forefront.