Newmont is one of the world’s leading gold producers – and it’s leading by example.
Newmont believes that social responsibility drives engagement as much as any other corporate strategy. Informed by advanced analytics, The Works led a social media campaign and cohesive engagement strategy that helped increase Beyond the Mine’s readership by 400% from the previous year. Additional improvements for the microsite included a highly visual landing page, dynamic design, and fluid text- and icon-based navigation. Personal narratives and case studies – enhanced by intimate photography – clearly highlight Newmont’s sustainability and business initiatives.