Stratus Vineyards
Bringing the story of a Canadian winery with sustainable roots to life

The Goal

Guided by a vision for exceptional winemaking in the Niagara region, Stratus has partnered with us for more than two decades to help shape a story that mirrors the calibre of its wines, the intentional design of its facilities and its long-standing commitment to sustainability.

  • Creative strategy
  • Digital marketing
  • Visual design

How We Helped

Brochures, wine labels and the website all began the same way: by uncovering Stratus’ story and gaining a deep understanding of its distinctive approach and environment. As the world’s first LEED-certified winery and with many pioneering environmental initiatives in the vineyard and cellars ever since, it was essential that sustainability remain central to the narrative.

For the website, the design needed to reflect the premium nature of the brand while delivering a seamless, intuitive user experience. Content and user flow were carefully considered to ensure visitors could easily explore the story and wines and ultimately purchase with confidence. Built entirely on the Shopify platform, the site supports Stratus’ e-commerce goals while remaining flexible, scalable and easy to maintain.

Screenshot from the Stratus website.
Screenshot from the Stratus website showing information for 2024 Stratus ‘Trials’ Cabernet Franc Zero-Zero.
Close-up of a wine bottle label. The label text says: “Stratus 2018. Trials. Co-ferment Riesling and Chardonnay. Vol. 1. VQA Niagara-on-the-Lake VQA.”
Four different wine bottles and two wine glasses on a table.
Screenshot of the Stratus website showing three wine bottles. Text says: “Featured wines. 2021 Stratus Red, $55 CAD; 2023 Stratus White, $49 CAD; 2020 Stratus Petit Verdot, $55 CAD.”

A site that connects Stratus to its customers while conveying its commitment to sustainably produced, ultra-premium wines.

Screenshot from the Stratus website showing a “Did you know?” page about pheromone tags.
Screenshot from the Stratus website showing a “Did you know?” page about biochar.
Screenshot from the Stratus website showing a “Did you know?” page about Forest Sustainable Certified Barrels.
Screenshot from the Stratus website showing a “Did you know?” page about native and drought-resistant plants.
Screenshot from the Stratus website showing a “Did you know?” page about rainwater capture.
In an outdoor setting, a hand holds up a bottle of 2024 Stratus Trials and a wine glass.
Works Design created the name and label for “Trials,” Stratus Vineyard’s program for wines that explore new ground and push the boundaries in winemaking.