Holt Renfrew
Aligning a premier fashion and lifestyle brand with in-depth sustainability reporting
The Goal
As a leader in Canadian fashion and lifestyle, Holt Renfrew approached us to help validate its key sustainability priorities and tell a clear, credible story that reflects its unmistakable brand tone and style. The goal was to communicate that sustainability is at the heart of who Holt Renfrew is, demonstrating a commitment to transparency, respecting the environment, selling products responsibly, inspiring its communities and driving meaningful change in the industry, while celebrating its employees, customers and partners.
- Creative strategy
- Reporting
- Strategy and consulting
- Visual design
Fashion sense combines with sustainability expertise to assess what matters most and produce a report that is on point and on brand.
How We Helped
We approached Holt Renfrew’s brand with care, beginning with a deep understanding of its competitive and stakeholder landscape. Through a double materiality assessment, we identified how Holt Renfrew can address key sustainability topics, supported by a strategic roadmap aligned to two sustainability reporting standards.
In developing Holt Renfrew’s annual sustainability report, we balanced its photography-forward aesthetic with the need to present digestible data and comprehensive reporting. The resulting work combined original photography celebrating self-expression and a cohesive design system that emphasized its people-focused brand, creating a sustainability story that is both visually striking and credible.
