As Corby expanded its footprint beyond Canada, it made sure shareholders knew its priorities – and heart – remained at home.
Corby had a banner year in 2014. Despite a shifting competitive landscape, it spent the year rebranding (with The Works) and capturing market share. And while Corby rolled out innovative products elsewhere – including two new whiskies in the United States – it sought to proudly reaffirm its commitment to Canada. The bold palette of its AR ingeniously makes use of Canadian iconography and clever “Only in Canada” headlines. The overall effect shows a company moving closer to its goal of becoming the leading spirits and wine company in Canada.