Canadian Electricity Association

Rebrand and Communications

In an industry not necessarily known for protecting the environment, the Canadian Electricity Association wants to leave no doubt that it’s a model for sustainability.

Tweaked CEA logos signal “Sustainable Electricity” and “Analytics”

The Canadian Electricity Association – a national organization representing utility companies, corporations and municipalities – believes that the future of energy belongs to “the electron rather than the carbon atom”. Its new logo recalls the orbit of an electron, spinning around a bilingual nucleus that represents electricity and électricité. Two taglines – “It’s in our power” and “Nous avons le pouvoir” – accompany the energizing logo.