In developing its own identity, Brookfield Financial needed to identify shared values among its senior employees. The Works helped them see they were already standing on common ground.
Investment bankers can be strong-willed, independent thinkers, but well-executed corporate communications require effective – and consistent – messaging. The Works helped Brookfield Financial identify its core strengths as an investment bank: expertise in property, power and infrastructure. A new website, corporate brochure and customized presentation binder all emphasize the investment bank’s new motto, “Act on Principle”, which adheres to Brookfield Asset Management’s larger organizational standards. Brookfield Financial offers good advice and lasting value to its clients. And as its new identity shows, it confidently operates with complete independence from its famous parent.