Agnico Eagle wanted a brand identity not unlike the iconic Harley Davidson logo – something that would strike an emotional chord with its valued employees.
Agnico Eagle rebrand launched in five languages
After decades of operating with multiple identities, Agnico Eagle sought a cohesive brand that would unite all of its people and activities. Having collaborated for years, Agnico Eagle and The Works spent months developing a new identity that reflects the mining company’s roots while also embracing its future. Well received internally and externally, the brand was introduced simultaneously in Canada, Mexico and Europe, along with a new corporate website, a specially produced magazine and a range of branded wares.