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Hudbay

Rebrand

A logo that integrates a symbol and a word can show at a glance just how integrated a company like Hudbay is.

Integrated mining company Hudbay united its operations under a new brand and identity in February 2012. “Hudbay” is set in bold, sans serif capitals, with a customized “U” that features a striking red element. The Works consulted extensively with Hudbay’s management on the rebrand, and ran focus groups to ensure the new identity remained legible and resonated with potential audiences. The Works also developed a stationery suite, a brand manual, a new website and a variety of launch materials, including newspaper and magazine ads, to help introduce the new Hudbay.

  • Corporate Identity
  • Corporate Website
  • 2013 Annual Report
  • 2012 Annual Report
  • 2012 CSR Report
  • 2011 Annual Report
  • 2011 CSR Report
  • 2010 Annual Report
More Hudbay
Corporate
Identity
Corporate
Website
2013
Annual
Report
2012
Annual
Report
2012
CSR
Report
2011
Annual
Report
2011
CSR
Report
2010
Annual
Report