The only constant is change. A brand needs to keep pace with that change or, like Goldcorp, drive it.
A swift series of mergers and acquisitions made Goldcorp into one of the world’s largest gold companies, and almost overnight its identity related to a mere sliver of its operations. The Works developed a newly integrated brand in 2009, which positioned Goldcorp as the growth leader among senior producers. Tweaks and refinements to the standards followed in 2014, which were implemented at all Goldcorp sites. Now, no matter where on the globe, Goldcorp operations showcase the company’s commitment to innovation and inclusion with a unified look.