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BlackShire Capital

Branding

When confronted by a bull market, you need a company with a workhorse mentality.

By 2029, North America’s legal cannabis market will be worth $110 billion

Set to enter the bull market of cannabis, BlackShire Capital required a brand that would evoke confidence, despite association with a stigmatized industry. And it needed that brand fast in order to be first on the scene. Inspired by BlackShire’s commitment to fundamentals-based investment, The Works led a comprehensive branding strategy to deliver picture, presence and product. At its centre: the Shire horse, a symbol of hard work and forward motion. From logo to photography to website, each element incorporated dynamism, integrated typography and crisp colours to signal the company’s bright future in the capital markets sector.