Corby, a world-leading marketer of spirits and wine, is a company that celebrates all the good things in life: conviviality, innovation and the joy of bringing people together.
Iconic brands include Wiser’s, Lamb’s & Polar Ice
Corby markets and distributes many of Canada’s top-selling spirits and imported wines. With a history that stretches back 150 years, it understands the importance of a well-defined brand. Having previously worked together, Corby and The Works collaborated to develop a new corporate identity, which at once reflects Corby’s evolving business priorities and honours its legacy. Paired with an updated name, Corby Spirit and Wine Limited, vibrant colours create a contemporary look and subtly convey the company’s partnership with Pernod Ricard, the storied French distillery. Strong typography lends a sense of authority to the new identity, while the circles over the Corby “Y” express spirit and conviviality – two of the company’s core values.