Loblaw feeds and employs Canadians all across the country. Its CSR report must engage readers all across the globe.
Loblaw has grown into Canada’s leading retailer, with more than 2,500 franchised grocery stores and pharmacies and some 192,000 employees. Understanding its national impact and influence, Loblaw endeavoured to tell Canadians about its sustainable, responsible practices – from concept to kitchen counter – in the most visually compelling way possible. An innovative impact map, for example, follows Loblaw products from source to supply to consumer. Elsewhere, the report draws on stakeholder feedback, as well as peer and academic reviews, to highlight the company’s reach, along with the issues and opportunities that the larger Loblaw community values most.